Essential Trends and Dynamics of the Endpoint Security Industry

Contributed by Lenny Zeltser and an Anonymous author

This paper examines trends and dynamics of the endpoint security industry, and shows how business strategies of market leaders such as Symantec exemplify these factors. When exploring current developments in the information security marketplace, we stipulate that this sector is beginning to converge with the general IT software industry in response to factors such as the evolution of the industry structure, competitive dynamics, regulatory compliance efforts, and the maturing state of security products.

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